As we are about to enter in 2017. The most of the thing in the field of SEO will get updated. All the industries that relay on SEO need to follow latest updates and trend if they want to stay at top of SERP. Recently Garry Illyes (Webmaster Trends Analyst for Google Switzerland GmbH) Said that when it comes to SEO 2017 Three things are most important to Consider.
- Machine Learning
- AMP(Accelerated Mobile Pages)
- Structured data
Let us take each of these things in detail :
1) Machine Learning
Machine learning when it comes to SEO. It has been discovered that Search engine launch machine learning is important in order to improve the quality of searches that are done in SERP. Machine learning is one of the branch of Artificial Intelligence which usually takes the search like human. It can differentiate between spammy contain and the compelling content thus makes it hard to stay ranked at top in search engine for Spammy SEO Experts. They just made the SEO process more effective.
2) AMP(Accelerated Mobile Pages)
With Other Platform like content creators, Google created the Accelerated mobile pages in order to make the Webpage more mobile friendly. As Speed matters, loading time of AMP is four time fasters than the normal page. It will help in improving the web for mobile users. It will insist the user to view more content. It results in faster online purchases and improves the brand awareness
3) Structured data
Structured data is infomation arranged in such way that can be categorized and understood easily by search engine and represent it in SERP(Search engine result page)
It is built with by using text based markup that uses schema.org vocabulary which is a result of collaboration between Google, Yahoo!, Bing, and Yandex. The Goal of schema.org is to analyze the information that search engines need to understand to give best matches top user in SERP on their Query. It will help search engine to understand what your page is about and will increase the crawl rate.
So, to get best rankings in 2017, you must consider the three important things explained above.